Getting the Most Out of Your ‘Do-It-Yourself’ Website and/or Email Marketing Template

Do-It-Yourself Website and/or Email Template design programs are great! They often include state-of-the-art functionality, ease-of-usage for the novice and are typically quite affordable.

However, there are two drawbacks: (1) You can end up looking eerily similar to your competition, and (2) You may not be taking full advantage of all of its capabilities. Why? Because you are neither a designer nor a professional digital media/social media pro.

Here’s an innovative solution: From the get-go, hire a pro to design the ‘branding’ and setup of your website and email marketing template, and from then on, you can do the basic updates yourself.

Here’s an example: Kathy Costa, Owner of DanceWorks Studios, runs a very successful dance studio. She is great at what she does but she is neither a designer nor digital media pro. She wanted her business to stand-out from the competition and have the ability to do minor updates to alert clients of specials, school closings, etc. For a very minimal fee, she hired www.pattiedesign.com to design the initial website using a ‘do-it-yourself’ website tool, a Constant Contact email marketing template and create a coordinating logo for her facebook page. Now DanceWorks has it’s very own brand identity, is completely cross-linked in functionality, and updates are a breeze.

design by www.pattiedesign.com

Take-Away: You are a pro in your business and your web presence should represent your business in the same light. This is a great solution to get the most bang for your buck, avoid heavy startup costs, and reach your largest audience.