The TRUTH About Viral Video!

Yeah, I know, we have all gone to events where 'experts' are telling us we can create our own viral videos and increase our sales ten fold. Well here's a great article from imedia author Jonathan Richman and especially the below excerpt on viral video:

"You should make a viral video."

This is one of my giant pet peeves. Maybe I can stop people from saying this once and for all right now. Here goes: You don't make a viral video. A video can become viral or "go viral." But it's not up to you whether or not a video you create becomes viral; it's up to us.

A video (or anything else) only becomes viral if people share it with others and those people do the same. There are ways you can increase the likelihood that your content goes viral, which I won't cover here. However, the No. 1 thing is to make content that's really good. Be honest: Would you share the video your marketing team just whipped up with your friends? No? Then why should I share it with mine?

For the full article, click here.